NPD Launches

Did you know 70% of all NPD fails?

Here at RSS Field Marketing we understand the importance of launching NPD in store to maximise sales, getting new products off to the best possible start. Some of the top 4 retail outlets allow their teams 4 weeks to complete new line fixture activations, some brand owners actually have to wait 7 weeks for the new lines to register sales.

We have been assisting our clients ‘launch’ and not merely ‘list’ their NPD for years, not only do we ensure full compliance to distribution within 10 working days, we also help drive trial by siting multiple points of instore interruption. Each product launch being supported by our ADAPTS NPD Tracker.

If you want to ensure your product is one of the 30% successes, give us a call to discuss how we can assist.