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Case Studies
OBJECTIVE
- The RSS Impulse sales force have been working over 10 months to grow distribution of the core range of Burton’s products in retail and wholesale accounts
ACTIONS
- Focus on Car Selling
- Introducing targeting on individual products.
- Creating Displays and selling profitable volume through the Cash & Carry / Delivered Wholesale sectors.
RESULTS
- RSS have achieved a + 4% Sterling growth within
this sector. - 2,000 New Distribution Points gained.
- 29,000 cases of Burton's products sold.
“RSS bring an in-depth knowledge of the Cash & Carry and Retail Convenience sector and their input and actions have been key in helping carry through the plans of Burton's Foods in these sectors.
In the year since we have been using RSS as our Convenience and Wholesale Field Sales team, Burton's has been able to achieve greater focus on the important factors driving profitable sales and Brand share, including core range, distribution, and display."
Liam Bresitz
National Account Controller
Burton's Foods Ltd
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