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Tetley Case Studies
Store Group: Batleys
Objective
- To maximise Nationally arranged Activity known as Batleys MAD Days (MAD....Making a Difference)
Action
- Communicate the deal and generate enthusiasm from RSS personnel, requesting that the local Territory Manager gets involved with promoting Tetley Tea on the day.
- Arrange a promotion Batleys Central Orders that would appeal to customers and cash and carry alike.
- Deal...Buy any 2 shrinks of Tetley 40s or 80s and receive a Tetley Decaf 40 FOC
Result
- Fantastic Results from all branches
- 19 Shelf displays
- 1697 shrinks sold of Tetley 40s and 80s
- 638 deals sold with potentially 638 new distribution points for Tetley Decaf 40s
- Increased the profile and reputation of RSS personnel, meeting staff and management and in some cases senior management within an extremely important customer in our sector
"RSS have been our chosen partners for a number of years now and having started the relationship on a regional basis it has developed into national coverage. They have become the driving force in the field behind our brands providing increased focus in a number of key areas, including merchandising, promotional display and the distribution of both core range and new product development."
Ian Bradley, Sales Director
clients include....
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