Merchandising and Compliance
Merchandising is about ensuring that the product is available to buy when the customer wants it. The key role for RSS Field Marketing is to support stores in improving this availability and making interventions to close gaps on shelf.
As is recognized by the industry at least 3% of sales are lost through poor availability, so closing gaps is absolutely key to securing the level of sales you desire.
We manage tactical and strategic merchandising teams for many of the UK’s leading companies, working for manufacturers & retailers alike, delivering against key objectives with measurable ROI.
RSS will develop a clear strategy in line with your objectives, targeting the following criteria:
- Promotional Compliance
- Secondary Space
- Off Fixture Displays
- NPD launch
- Fixture Relays supporting Category Range Reviews
Both our solus and syndicated grocery teams have been through the accreditation process of Asda and Sainsbury’s for various clients.